Waved by the tide



“…the polycentric dispersion of the contemporary world has progressed so far that Americanization cannot be the only carrier of cultural power. The articulation of cultural domination is increasingly site and region- specific…”

The emergence of the Hallyu breakthroughs the imperial empire of US-UK, making the media industry more multicultural and globalized than ever. It first knocks the doors of every South Korea’s neighbor, fast overspread the whole Asia before its coverage could reach cross the continent.

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