BCM241 Research Pitch: A Digital Ethnography

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A Digital Ethnography: How People Communicate with Emoji on Social Media

Coupled with the development of the virtual world, there has been an increasing demand for semantic yet expressive communication on the Internet. The strong uptake of emoji in recent years is indicative of such a trend. This essay aims to propose a digital ethnography investigating the deployment of emoji on social media. The essay’s first section will explain interests developed for the topic, while the second part will cover the research project’s methods and ethical considerations, as well as an approach to present the project’s final report.

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